Bridging Cultures: The Role of Translation in Global Business

Translation is not just about words—it’s about connecting people, cultures, and ideas. This piece highlights how translation drives international success for companies.

Key points:

  • How translation helps brands expand into new markets.
  • The importance of cultural adaptation (localization vs. direct translation).
  • Case studies of global companies that grew thanks to proper localization.
  • Why investing in translation is investing in customer trust.

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